Point-of-sale or also known as POP (Point-of-Purchase) advertising is category in Marketing communication specialized for sales promotion to attract shoppers. This kind of advertising serves as a promoter-reminder for the loyal customers and also can be used for promotion of special events. The goal is to create short-term impact preserving the long-term brand name and increase of selling products.
The POS communication attempts to influence customer buying decisions, and also presenting the products to new customers to convey primary brand benefits. In today’s Advertising industry using the latest technology, creativity overcomes the standards.
Using this kind of promotion requires careful coordination with the marketer’s sales statistics. This research is standard POS4 protocol and delivers effective Point-of-sales brand promotion.
Most common noted results in POS promotion is to draw consumers attention to the brand that is presented. To remind and maintain purchase activity among loyal customers and attracting new ones. Also, to stimulate trial use for the promoting brand in target audience that uses competitive brands. The most important thing is to maintain the brand image that is developed already by advertising. The time frame for using POS advertising usually is predefined by the campaign and the story behind it.
Our passionate team of experienced “Concept Designers” will work with you to create original, exciting scamps that will allow you to visualise how your promotion may look in situ.
Once you are entirely happy with the Campaign’s ‘Look & Feel” it’s time to hand the storyboards over to our “Finished Artwork & Reproduction Department” who will transform the concepts into highly polished, print ready artwork.
With our truly unique ability to print 4 colour process on so many different substrates, the possibilities for innovative POS solutions are literally endless!
Whether it be a simple die-cut shelf wobbler's printed onto PVC or a complex and bespoke free standing display unit that requires considerable engineering, All of the necessary skills are available on-site and we will arrive at a cost effective solution for you.
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